Very good exposure to the FMCG market of the beauty industry. You get to work in a very fast work environment that keeps you thinking on your two feet. Deadlines are tight and marketing budgets are thin, which can be good or bad depending how you look at it. Good in the sense that you are able to truly push yourself in coming up with fantastic campaigns and outcomes with extremely low budgets which teaches you how to utilise your budgets effectively. Bad in the sense that it is very pressurising when expectations are high and budgets aren't sufficient to meet the deliverables. In a sense you need to learn to be very resourceful as well. This can be a glamourous job on the surface, but a lot of hard work goes behind the scene of brand management in the beauty industry.
Good learning curve, challenging assignments, networking opportunities, good exposure to FMCG market
Long hours, no work life balance, low marketing budgets, tight deadlines