My most important responsibility is to achieve sales. I spend most of my day on the shop floor, talking directly to potential customers and trying to establish their needs. I have a very thorough knowledge of our product range so, if they’re unsure of their decision, I can give them appropriate advice. I can also steer them towards other – perhaps more expensive – product lines that they haven’t already considered. By building rapport with the customer – and addressing any concerns they may have – I have a good chance of closing the sale. I also aim to up-sell on the till where possible, so as to maximise the value of each new customer. Among other responsibilities I help to control stock levels and liaise with head office accordingly so as to make sure we are neither over-stocked nor under-stocked. I am also involved in the financial management of the branch, working alongside the Branch Manager to put together monthly reports, etc. Given my level of experience, I am also tasked with helping to bring on board new members of staff, training them in our systems and helping them to maximise their sales potential.