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• keep staff benefits
• more precise and regular training on good customer service and how to actually diffuse difficult situations with customers.
• on a wider note more environmental practices ie less plastic and wrappings on clothes.
Maybe bring out a special clothing line that is more expensive but lone lasting and sustainable.
I know Penney’s is for affordable, accessible fashion and that’s what the customer expects but times are changing and I think they will need to start thinking more environmentally. Younger generations are thinking more about these things and that will eventually effect sales.