Irish Distillers is Ireland’s leading supplier of spirits and wines and producer of the world’s most well-known and successful Irish whiskeys. Led by Jameson, our brands are exported to 130+ markets.
Brands include: Jameson, Powers, Redbreast, Midleton, Green & Yellow spot, Cork Dry Gin, Beefeater Gin, Monkey 47, Plymouth, Absolut Vodka, Huzzar Vodka, Havana Club, Malibu, West Coast Cooler.
My main responsibilities included Implementation of promotional activity including account selection, point of sale, communication with brand managers, sales force and agencies, post evaluation of activity.
Development, testing, implementation and evaluation of generic On Trade point of sale, space ownership pieces as required.
Communication of all planned activity to the sales force through the monthly pack to include the following: Monthly Meetings with Customer Development/ Sales force/Brand Managers to review activity plans and ensure all deadlines are met by all parties.
Supporting Customer Marketing Managers in the development and implementation of key account activity and On Trade initiatives including Bartender programme.Supporting Customer Marketing Managers with on trade initiatives.