Digital Marketing Specialist (Software)

Opportunity: The Digital Marketing Specialist, who will report directly to the Sales and Marketing Manager, will lead demand marketing activities for the online project management application, Project Central. We are expanding our sales and marketing activities, and are looking for a talented, creative, driven and focused individual who will support our commercial endeavors. Are you ready for a challenging and exciting opportunity to join an incredible team, and contribute to the success of an exciting SaaS start-up?

About Project Central (and BrightWork): Project Central is a simplified project management solution built to help customers collaborate easily and effectively with their teams, by seamlessly integrating with Microsoft Office 365. The clean, no-fuss interfaces makes project management a breeze, enhancing performance, reporting and results. We are passionate about building products that are easy-to-use, engaging and enjoyable. Our mission is to help customers achieve their goals by making their projects more successful. Project Central was devised by the creators of BrightWork, whose clients include global companies like Amazon and United States Postal Service. BrightWork has been a software product development company focusing on project management solutions for 25 years. BrightWork is a long-time Microsoft ISV (Independent Software Vendor) Partner with offices in Galway, Ireland, and Boston, USA.

Role and Responsibilities: Content Marketing

• Help to develop and manage rich content that attracts our target audience, for example, blogs, videos, webinars, infographics, etc.
• Manage the Project Central website (e.g. core web pages, images, tools, and content) and track performance

Role and Responsibilities: Marketing Campaigns

• Design and execute marketing campaigns (e.g. including web, SEO/SEM, email, social media and display advertising) to engage our target personas.
• Find, engage and convert our target personas through calls-to-action, landing pages, and email content offers.
• Track, report, and analyse marketing campaign performance, and make recommendations for further improvement.

Role and Responsibilities: Marketing Automation

• Use marketing automation to optimize our lead generation and lead nurturing processes through email campaigns, content marketing, paid media and social media channels.
• Manage our email list system and CRM data input and maintenance.

Candidate Profile

• 2+ years in a B2B software marketing role.
• Demonstrated success executing marketing campaigns that combine email marketing, SEO, and very especially content creation.
• Digital marketing experience, specifically working on demand generation programs with direct responsibility for program results.
• Analytical and able to extract meaning from data and use it to drive strategy and activities.

• Up-to-date with the latest trends and best practices in online marketing and measurement.
• Proficiency in CRM, marketing automation and blogging software.
• Excellent writing and editing skills in English.

Location: Based in Galway, Ireland. Working from company headquarters in Dangan, Galway, with flexible home working options. Home-working full-time initially due to Covid-19.

IMPORTANT! Application: Please apply with your curriculum vitae (resume) and make clear your compensation requirements. Project Central is an equal opportunities employer.

Reference ID: PC-Mkt-2021-04

Job Types: Full-time, Permanent

Additional pay:

• Yearly bonus

Benefits:

• Additional leave
• Company events
• Company pension
• On-site parking
• Private dental insurance
• Private medical insurance
• Profit sharing
• Sick pay

Schedule:

• Monday to Friday

Application question(s):

• Please explain what about this role appeals to you?

Experience:

• Content Marketing: 2 years (preferred)
• Digital Marketing Campaigns: 2 years (preferred)
• Marketing Automation and CRM: 2 years (preferred)
• Marketing Software Products: 2 years (preferred)

Work remotely:

• Temporarily due to COVID-19