Brown Thomas Loyalty jobs

Group Marketing & Brand Manager

Location: Gourmet Food Parlour Head Office (Multi-Site)

Job Type: Full-Time

Reports to: Managing Director

About Gourmet Food Parlour

For over 20 years, Gourmet Food Parlour has grown from a single cafe in South Dublin into one of Ireland's leading independent hospitality businesses. Today we employ over 320 people, generate annual revenues exceeding €20 million, and operate:

• Six award-winning restaurants across Dublin and Galway
• Premium hospitality concepts within Brown Thomas and Arnotts
• Corporate, private and sports catering divisions
• Ireland's leading sports catering operation
• Food trucks, coffee carts and bespoke event catering

As we continue our next phase of growth, we're looking for an experienced and commercially minded Group Marketing & Brand Manager to lead our marketing strategy across the entire business.

The Role

Reporting directly to the Managing Director, you'll lead the Group marketing strategy, driving brand growth, customer engagement and commercial performance across all divisions.

You'll oversee marketing for:

• Gourmet Food Parlour Restaurants
• Catering Dublin & Galway
• Brown Thomas & Arnotts
• Sports Catering & Partnerships
• Food Trucks & Coffee Carts
• New business launches and future concepts

You'll also manage our external agency partners, ensuring all marketing activity delivers measurable business results.

Key Responsibilities

Strategic Marketing

• Develop and execute the annual Group Marketing Strategy.
• Plan integrated marketing campaigns that drive sales and brand growth.
• Manage the marketing budget and maximise ROI.
• Monitor performance and present insights to senior leadership.

Brand & Campaign Management

• Protect and strengthen the Gourmet Food Parlour brand across all customer touchpoints.
• Lead seasonal campaigns, new product launches, customer acquisition and retention initiatives.
• Ensure consistency across digital, in-store, print and customer communications.

Digital Marketing

• Oversee website, SEO, paid advertising, email marketing, CRM and social media.
• Improve customer acquisition, engagement and online conversion.
• Monitor analytics and optimise campaign performance.

Catering & Commercial Marketing

• Support our catering sales teams with marketing campaigns, presentations, lead generation and promotional materials.
• Drive awareness across corporate, private and sports catering.

Sports Partnerships & PR

• Maximise the value of our partnerships with leading sporting organisations.
• Manage PR, media opportunities, award submissions and company communications.

Agency & Stakeholder Management

• Manage external agencies, designers and content creators.
• Collaborate closely with Operations, Finance, HR, Culinary and Sales teams to support business growth.

About You

We're looking for an ambitious marketing professional who combines strategic thinking with hands-on execution and has a passion for hospitality, retail or consumer brands.

Essential

• 5+ years' experience in a senior marketing role.
• Experience in hospitality, retail, foodservice or consumer brands.
• Proven success delivering multi-channel marketing strategies.
• Strong digital marketing and analytical skills.
• Experience managing budgets and external agencies.
• Excellent communication and stakeholder management skills.
• Experience working across multiple locations or brands.
• Full clean driving licence.

Desirable

• Multi-site hospitality experience.
• Sports sponsorship or partnership marketing.
• PR and media relations.
• CRM and loyalty programme experience.
• Event marketing or content creation experience.

What Success Looks Like

You'll be measured on:

• Sales growth across restaurants and catering
• Marketing ROI
• Customer acquisition and retention
• Digital performance and website traffic
• Loyalty programme growth
• Brand awareness and PR coverage
• Social media engagement
• Delivery of the annual marketing strategy

Why Join Us?

This is a rare opportunity to lead the marketing function for one of Ireland's best-known hospitality brands.

You'll work closely with an ambitious leadership team, shape the future direction of the business, and have the autonomy to deliver innovative campaigns that make a measurable commercial impact.

If you're a creative, commercially focused marketing leader ready for your next challenge, we'd love to hear from you.

Gourmet Food Parlour is an Equal Employment Opportunity employer. We are committed to creating a workplace built on respect, inclusivity, and opportunity for all.