This role involves the hands-on management of day-to-day social media operations across multiple platforms, working in close collaboration with internal teams and external partners. You will ideate, plan, create and manage content, along with support from our partners, for Aldi Ireland's social channels, ensuring that it aligns with the company’s strategy & brand platform. With a keen eye for emerging trends, a passion for creating interesting content, and a strong focus on creativity & performance, you will help enhance Aldi Ireland's brand presence, recognition and engagement across social media.

Key responsibilities

Working with the Digital & Content Manager to build social content that differs from your typical corporate brand approach.
Creatively bring to life a social media strategy that sets us apart on newsfeeds, stories, for you pages and more from the category.
Create end-to-end content production: video & static formats that create stop scrolling moments are both key. You’ll also work closely with our partners who ideate & create content with us too – it will be your job along with the Digital & Content Manager to fully project manage this and ensure a steady flow of top tier content.
Publish and distribute content across channels and keep a tight eye on performance with the aim to grow Aldi Ireland’s online presence and foster a positive, engaged social media community.
Work with our partner's internal PR, Digital and Brand Teams to develop monthly creative concepts for key projects. Be an influence and support the teams, developing their knowledge and skills.
Keep your finger on the pulse of the latest social media trends, and know your memes, trending video content formats and tools needed to make creative effective.

Benefits

You’ll get 5 weeks’ paid holiday, plus bank holidays.
Hybrid working model which will allow employees to work 2 days a week from home and 3 days a week in the office.
Company Pension from day 1.
Private Employee Medical Insurance (after 4 years).
Long service awards and sick pay entitlement.
Maternity, paternity, neonatal and adoption leave after 1 year.

Essential Requirements

2-4 years’ experience with a brand, agency and/or freelancing ideally within a fast-paced retail or consumer goods environment.
Experience filming/producing video content for Instagram Reels, TikTok & YouTube Shorts.
An understanding of social media video formats, hooks, and the nuances of each channel.
Be comfortable playing a character on camera along with our team of freelancers – who work in front of and behind the camera.
Highly collaborative and an excellent team player who is excited about growing their skillset in this space.
Excellent as a project manager, detail orientated and the ability to juggle several projects and stakeholders at the same time.

Desirable Requirements

Experience using social media management tools.
Basic graphic design skills using tools such as Canva or Adobe Creative.
Understanding of social media analytics and performance reporting.

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