Direct Marketing Executive jobs

Talbot Hotel Stillorgan, part of the Talbot Collection are currently recruiting for a Sales & Marketing Executive to join our team. The Sales & Marketing Executive will be responsible for the day-to-day execution and coordination of Sales & Marketing activities for Talbot Hotel Stillorgan, subject to the wider Talbot Collection commercial and marketing strategy.

The Talbot Collection are one of the Best Places to Work in Ireland 2026 as awarded by the Great Place to Work. Come experience it for yourself, lead and join our team.

Role Specific Duties

Marketing & Campaign Management

Support the planning and execution of marketing campaigns to drive room revenue, conference & banqueting business, food & beverage

sales, TalbotFit memberships and hotel events.

Assist in the development and implementation of the annual marketing plan and promotional calendar.

Coordinate seasonal campaigns, tactical offers and revenue-driving promotions.

Liaise with internal departments to identify opportunities for commercial activity and marketing support.

Monitor campaign performance and provide recommendations for future activity.

Digital Marketing

Manage and update content across the hotel website, booking engine, OTA websites and partner sites, ensuring all information remains

accurate, current and commercially effective.

Work with external agencies and group marketing teams to support AI search optimisation, SEO, PPC, paid social and other digital marketing

initiatives.

Assist in maintaining and optimising the hotel's online presence across key digital platforms.

Support the ongoing promotion of TalbotFit memberships, classes, facilities and member engagement initiatives through digital marketing

channels.

Create and schedule content across social media channels, ensuring close adherence to brand guidelines.

Coordinate photography, videography and creative assets as required.

Monitor online trends, competitor activity and market developments.

Support the implementation of AI and emerging digital technologies where appropriate.

CRM & Email Marketing

Manage the hotel's CRM activity, including the creation and deployment of newsletters, promotional campaigns and guest communications.

Monitor campaign performance including open rates, click rates, conversions and revenue generated.

Assist with the management and optimisation of guest journey communications including pre-arrival, in-stay and post-stay campaigns.

Monitor and support online reputation management across review platforms and social channels.

Assist with guest communications and responses where required.

Support initiatives aimed at improving guest engagement and satisfaction.

Analytics & Reporting

Monitor website, campaign and digital performance using Google Analytics, CRM reporting and other reporting tools.

Produce regular reports on marketing activity, campaign performance and return on investment.

Track key performance indicators including website traffic, direct bookings, email revenue, engagement metrics and lead generation.

Assist in identifying opportunities to improve conversion rates and overall marketing effectiveness.

Sales Support & Business Development

Support the sales team with marketing materials, presentations and promotional activity.

Assist in responding to RFPs and commercial opportunities where required.

Promote conference & banqueting, corporate, leisure and local business opportunities through targeted campaigns.

Support the development and maintenance of relationships with local organisations, partners and tourism bodies to increase awareness of

the hotel.

Attendance at client events, networking events, trade shows and external promotional activities when required.

Additional Duties

• To deliver exceptional friendly service at all times, to every guest, in line with the Talbot Collection 'Empower Your Excellence' customer service program;
• To be professional, respectful, polite, friendly, and unfailingly helpful in all your dealings with guests and colleagues alike, recognising that you are an 'ambassador' of the Talbot Collection at all times;
• To act with honesty and integrity at all times;
• To establish and maintain a respectful and good working relationship with your colleagues and management;
• To work as part of the broader team, assisting and supporting your colleagues and management when necessary, acknowledging that each department is interdependent on the other and the importance of teamwork. Carry out any other reasonable duties as requested by the General Manager or Group Commercial Team, consistent with the objectives and level of responsibility of the role.
• To support the company's commitment to excellence and quality by complying with company SOP's and service standards;
• To have total product knowledge of all the property's services and facilities, and total awareness of the product offering of the Talbot Collection as a whole;
• To carefully read and adhere to company policies and procedures as outlined in the staff handbook;
• To be present and punctual for all in-house/external training programs as requested;
• To adhere to all fire, safety and hygiene regulations and to comply with the Safety, Health and Welfare at Work Act 2005;

Minimum Requirements:

Minimum of 2 years' experience in a similar role;

Be highly motivated and driven to achieve targets;

Possess excellent interpersonal skills;

Excellent attention to detail;

Ability to manage multiple projects at one time and achieve results

Some of the benefits of joining the team:

• Join a company and culture that put their team first
• Training and Development Opportunities - we invest in our people
• Being part of a progressive & growing company.
• Contributory company pension scheme;
• Company Life Insurance Scheme
• Staff meals
• Employee Assistance Programme
• Talbot Collection Friends and Family Rates on accommodation
• Bike to Work

Talbot Hotel Stillorgan, part of the Talbot Collection, is an equal opportunities employer.