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Job Post Details

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Reasons could include: the employer is not accepting applications, is not actively hiring, or is reviewing applications

E-Commerce Manager - job post

O'Briens Wine
3.6 out of 5 stars
Dublin, County Dublin•Hybrid work
€60,000–€70,000 a year - Permanent, Full-time

Location

Dublin, County Dublin•Hybrid work

Full job description

About O'Briens Wines

O'Briens Wines is Ireland's leading family-owned drinks retailer, with 35 stores nationwide and over 1,000 wines sourced directly from more than 180 wineries worldwide.

We are passionate about exceptional products and outstanding customer experiences - whether in-store, online, or through our growing digital channels. Across our stores, Support Office and online operations, our teams work in a collaborative, supportive environment built on trust, teamwork and genuine care.

At O'Briens, our people bring our brand to life.


Role Overview

Location: Support Office, Sandyford, Dublin

Reporting to: Head of Marketing & E-Commerce

The E-Commerce Manager will lead the strategy and day-to-day performance of O'Briens' digital business across website, mobile app and omni-channel touchpoints.

This is a commercially critical role focused on driving online revenue, enhancing customer experience, and evolving our digital platforms in line with customer expectations and business goals.


Key Responsibilities

Strategy & Performance

  • Develop and deliver the annual e-commerce roadmap
  • Own KPIs including revenue, conversion, AOV, CAC and CLV
  • Identify growth opportunities across web, app, Click & Collect and subscriptions
  • Present performance insights and recommendations to Senior Management

Platform & Optimisation

  • Own the day-to-day management of Shopify and the O'Briens Club app
  • Oversee integrations with LS Central and Business Central
  • Continuously optimise UX, performance, merchandising and search
  • Lead testing, improvements and digital innovation initiatives

Customer & Loyalty

  • Enhance the O'Briens Club loyalty experience
  • Optimise the full customer journey from discovery to checkout
  • Drive Click & Collect excellence across stores
  • Implement personalisation and conversion optimisation strategies

Digital Growth & Subscriptions

  • Partner on integrated digital campaigns
  • Manage email marketing and conversion programmes
  • Grow and optimise Wine Subscription and Craft Beer Club
  • Reduce churn and increase lifetime value

Data & Commercial Insight

  • Own e-commerce analytics and reporting
  • Provide weekly performance updates and actionable insights
  • Monitor stock, customer behaviour and digital channel performance

Stakeholder & Project Leadership

  • Lead website upgrades, feature launches and digital projects
  • Manage agency and technology partners
  • Collaborate cross-functionally across Buying, Stores, Finance, IT and Marketing
  • Ensure compliance with GDPR and e-commerce regulations


About You

Essential:

  • 3+ years' experience relevant e-commerce (retail/FMCG preferred)
  • Proven track record of driving revenue growth and improving conversion
  • Strong Shopify experience
  • Experience with loyalty, subscriptions and analytics
  • Confident managing multiple stakeholders and projects

You are:

  • Commercial and data-driven
  • Customer-obsessed
  • Technically confident
  • Collaborative and adaptable
  • Detail-focused with high standards
  • Passionate about retail and great customer experiences

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