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Social Media Manager- Lead the Social Strategy here at Village Vets
Village Vets
Dublin, County Dublin
€55,000–€60,000 a year
Permanent
Apply on company site

Job details

€55,000–€60,000 a year
Sick pay, Gym membership, Additional leave
Permanent
Dublin, County Dublin

Full job description

Location: Hybrid, Rosemount Business Park, Remote and Clinics
Reports to: Head of Growth Marketing
Salary: €55,000- 60,000

About the Role

As part of our team, you will be responsible for:

  • Paid social: plan, build, manage and optimise Meta campaigns, including budgets, audiences, creative testing, retargeting and clinic-level activity.

  • Organic social: develop the channel strategy, content pillars, publishing cadence and editorial calendar across relevant group brands.

  • Local activation: create a scalable model that gives clinics a local voice without creating fragmented or unmanaged social channels.

  • Campaigns: translate commercial priorities, services, seasonal opportunities and clinic capacity into integrated social campaigns and clear briefs.

  • Content direction: identify stories, formats and creative opportunities; brief and collaborate with the in-house designer on static, video and campaign assets.

  • Community: oversee engagement, comments and social listening, with appropriate escalation for clinical, customer-service or reputational issues.

  • Measurement: report on meaningful performance, explain why results changed and recommend what to scale, stop or test next.

  • Experimentation: maintain an active testing roadmap across audiences, propositions, creative, formats, landing pages and calls to action.

What Success Looks Like

  • A clear paid and organic social strategy linked to commercial and brand objectives.

  • A forward campaign calendar with proactive planning rather than reactive posting.

  • Improving paid-social efficiency and demonstrable contribution to demand, bookings, PHP and priority-clinic growth where attribution allows.

  • Better audience segmentation, testing discipline and creative learning loops.

  • More useful local clinic content within clear central brand and governance standards.

  • Reporting that moves beyond reach and engagement to insight, action and business impact.

  • Strong ownership of accounts, access, budgets, processes and documentation.

First 90 Days:

  • Audit existing paid and organic social activity, audiences, accounts, access, creative and measurement.

  • Establish the social strategy, content pillars, campaign calendar and clinic/local activation model.

  • Take ownership of Meta activity and introduce a structured test-and-learn roadmap.

  • Define the core social KPIs and improve the link between platform performance and bookings/revenue.

  • Identify immediate priority opportunities and build the forward 2027 social plan.

About You

  • You must have 3-4+ years’ experience in a primarily social media management role

  • Strong hands-on experience managing Meta paid media as well as organic social; this must be more than boosted-post experience

  • Experience owning meaningful paid budgets and making optimisation decisions independently

  • Ability to interpret campaign data and connect channel metrics to commercial outcomes

  • Strong understanding of audience strategy, funnel design, creative testing, conversion journeys and measurement

  • Editorial judgement and the ability to turn business priorities into engaging social content and campaigns

  • Comfort working across multiple locations or brands, ideally in a consumer, retail, healthcare, hospitality or other local-service environment

  • Confident stakeholder management: able to work with clinic teams, senior leaders and creative colleagues while protecting priorities

  • Organised and proactive, with experience using campaign calendars and task/project-management systems

What’s in it For You… At a Glance

In addition to our fabulous teams and supportive environments, we’re proud to offer a benefits package that supports our team’s wellbeing, growth, and families:

  • Health cash plan

  • Pension scheme

  • Gym membership subsidy

  • Free pet health plan

  • Paid charity day

  • Additional leave with service

  • Funded CPD

  • Statutory sick pay

  • Enhanced maternity, paternity and adoptive benefits

You must be legally eligible to work in Ireland

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