Metric Designs jobs in Dublin, County Dublin

Sims IVF is one of the leading fertility clinics in Ireland. Since 1997, we have cared for thousands of patients needing treatment to realise their dream of having a baby and have helped pioneer IVF technology in Ireland. We strive to bring the joy of a family to those who need help with their fertility and to assist people in a confidential, professional, and caring manner. Our mission is to provide hope to all those that need help starting families.

Sims IVF became part of the Virtus Health family in 2014. As part of Virtus Health, one of the world’s leading fertility groups, we share experience and knowledge from around the world, ensuring you get access to the very best reproductive medical care.

Summary of RoleThe Marketing Assistant will support the Marketing Manager in the day-to-day delivery of marketing activities across a range of digital and traditional channels. Key areas of responsibility include creating and coordinating engaging content, supporting social media and digital advertising activity, updating website content, assisting with email marketing, developing marketing materials, coordinating events and patient stories, and monitoring and reporting on marketing performance. The role will also provide support for internal communications, cross-departmental marketing requirements and wider business initiatives, as well as collaborating with the UK Marketing Team where required. The successful candidate will be organised, creative and proactive, with strong written and verbal communication skills and a good understanding of digital marketing. They will be comfortable engaging professionally with patients, colleagues and external stakeholders and will demonstrate excellent attention to detail, discretion and professionalism. Transactional Relationships

1.1 Line Management – The role holder will report to the Marketing Manager.

Experience

2.1 Essential

· Education: Degree in Marketing, Communications, PR, Business, or a related field.

· Attention to Detail, strong organisational skills, excellent communication skills in both written and verbal English.

· Proficiency in design tools such as Canva/InDesign, with the ability to create and adapt high-quality, on-brand marketing materials.

· Team Player: Willingness to collaborate and contribute to the team, and brainstorm ideas.

· Strong presentation and communication skills, with the confidence to present ideas, updates and marketing activities clearly and professionally to manager and colleagues.

· Computer literacy (MS Word, Excel, and PowerPoint).

· Experience with social media platforms like Instagram, Facebook, LinkedIn, Facebook, TikTok.

· Digital Advertising Experience: Demonstrable experience supporting and managing paid digital advertising campaigns, including hands-on experience with platforms such as Meta Business Suite/Meta Ads Manager, with an understanding of campaign setup.

· Strong proofreading and communication skills to ensure content accuracy and professionalism.

· Demonstrates a high level of professionalism with the ability to represent the organisation positively in interactions with patients, colleagues, partners and external stakeholders.

2.2 Desirable

· An Interest in science, fertility, women’s health, or healthcare is an advantage.

3. Key Duties/Responsibilities

3.1 Content Creation

· Creating engaging and informative content and visual assets for our websites and social media platforms (Instagram, Facebook, LinkedIn, etc.).

· Creating and reviewing blogs and copy for our websites.

· Designing and reviewing marketing materials. (i.e. Flyers, print materials etc.)

· Assist with planning content ideas and attend on filming and content creation days.

· Assist with video development.

3.2 Market Research

· Conduct research on competitors, industry trends, and patient demographics.

· Develop presentations and reports on competitor activity.

3.3 Social Media Coordination

· Manage and schedule posts across various social channels.

· Monitor engagement of posts.

· Manage the inboxes on social media.

· Track performance/analytic metrics of posts and account performance.

3.4 Marketing & Campaign Support

· Support the marketing manager in implementing digital ad campaigns (such as Google Ads, Facebook Ads, TikTok ads) to drive traffic and increase patient inquiries and leads.

· Develop, create, and send patient-focused and internal newsletters to the email database.

· Patient/customer stories: Identify and coordinate suitable testimonials and case studies, supporting conducting interviews and developing content while ensuring appropriate consent and sensitivity

· Brand management: Help maintain consistency of brand identity, tone of voice and messaging across all marketing channels and materials.

· Help to plan, brainstorm and execute innovative marketing strategies with the team.

· Assist in updating website content using CMS.

· PR support: Assist with press releases, patient stories, media opportunities, awards submissions and other PR activity.

· Reviewing and proofreading marketing materials and ensuring they align with brand guidelines and are accurate.

· UK Marketing Support: Work collaboratively with and provide ongoing support to the UK Marketing, assisting with campaigns, content, digital activity and wider marketing initiatives as required, while ensuring consistency across the broader organisation.

3.5 Event Coordination

• Help organise and promote patient events, webinars, open days and informational sessions both in-person and online.
• Attend events in-person/online where relevant to support the team.

3.6 Reporting & Analytics:

• Assist in tracking the performance of marketing campaigns and leads using analytics tools like Google Analytics, Salesforce, Meta Business Suite, etc
• Assist in creating reports as required.
• Budget and administration: Support marketing budget tracking.
• Develop weekly internal reports.
• Develop and track activity in yearly reports.

3.7 Administrative Tasks

· Support the marketing team in daily administrative tasks.

· Organise marketing materials and keep track of stock.

· Agency and supplier coordination: Liaise with external agencies, designers, printers, media partners and other suppliers to ensure projects are delivered effectively and on time.

· Participate in brainstorming sessions and contribute creative ideas for marketing strategies, campaigns, content, etc

· Present internal marketing updates to other departments.

· Other Ad hoc tasks may be required.

3.8 Internal Communications & Cross-Functional Support:

· Support the development, review and coordination of internal communications materials, working collaboratively with other departments to ensure communications are clear, accurate, on-brand and aligned with wider organisational objectives.

· Provide ad hoc support to other departments as required, contributing to wider business initiatives and organisational priorities.

4.0 Key Behavioral Competencies

4.1 Personal Leadership

• Demonstrates a high level of professionalism, integrity and discretion in all interactions with patients, colleagues and external stakeholders.
• Acts with honesty and integrity at all times.
• Must be able to work proactively and independently, taking the initiative to complete tasks efficiently.
• Works well in a team environment, supporting the marketing team and other departments, while contributing positively to collective goals.
• Has a realistic sense of self and impact on others.
• Demonstrates patience and perspective in dealing with difficult situations.
• Accepts ownership of role and accepts accountability for role objectives.

4.2 Customer Service

• Demonstrates an ability to deliver excellence in standards of service.
• Presents a caring, engaging, and positive manner at work.
• Comfortable engaging with patients in person, by phone, and by email, with the ability to communicate in a warm, professional and empathetic manner, particularly when discussing sensitive or personal matters.

4.3 Teamwork

• Supports all team members by working together as a group to achieve organisational goals and uphold organisational values.
• Participates in regular performance reviews.
• Listens and respects other points of view.
• Is receptive to feedback from line manager and others.
• Ability to work well in a team environment, often cross-departmentally.

4.4 Attention to Detail

• Ensures that one’s own and others’ work and information are complete and accurate.
• Follows required procedures to ensure high quality of work.
• Verifies information.
• Carefully reviews and checks the accuracy of information provided by others.
• Proofs and checks work before sending information.

4.5 Motivational Support

• Acknowledges and thanks people for their contributions.
• Expresses pride in the group.
• Signals own commitment to a process by being personally present and involved at key events.

Appearance

Employees are expected to maintain a professional appearance in the office (smart casual) and when offsite representing the organisation (At events and client meetings).

Physical Demands:

· Sitting at desk.

· Ability to lift and carry items such as event materials/setting up stands at events.

Terms and Conditions of Employment

· Location: The role holder’s normal place of work will be at Sims IVF Clonskeagh. Clinic visits to the other Sims clinics (Swords and Cork) will be required.

Sims IVF, Clonskeagh Road, Clonskeagh, Dublin, Ireland D14 A312

· Contract: 1-year fixed-term contract.

· Hybrid Working: This role will initially require an on-site presence during the onboarding and training period. Following successful completion of onboarding, hybrid working arrangements may be available, subject to the requirements of the role and the Company’s hybrid working policy.

· Working Hours Weekly - 37.5 hours, Monday to Friday. Occasional weekend/evening work may be required due to events.

· Salary: €30,000 - €33,000. D.O.E

Application Details

· Please submit a cover letter.

· Copy of an up-to-date CV

· Email subject Line - Marketing Assistant – September 2026

· Please email to: recruitment@sims.ie

Pay: €30,000.00-€33,000.00 per year

Benefits:

• Bike to work scheme
• Company pension
• Employee assistance program
• Free or subsidised travel
• On-site parking
• Sick pay

Work Location: In person