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Digital Content Creator & Social Media Coordinator

Brookview Childcare Ltd. | Tralee, Co. Kerry

Job Type: Full-Time, Permanent
Hours: 39 hours per week
Salary: €37,518 per annum (€18.50 per hour)

About Brookview

Brookview Childcare Ltd. is a growing provider of school-age childcare services, operating across Kerry, Cork and Limerick.

We are seeking a creative, organised and motivated Digital Content Creator & Social Media Coordinator to join our team and take responsibility for developing our digital presence, marketing initiatives, creative content and company communications.

This is a varied, full-time position offering the opportunity to contribute to the growth of our organisation through digital marketing, social media management, visual content creation, recruitment campaigns, brand development and communications.

Key Responsibilities

Digital Marketing & Social Media

• Manage and develop Brookview's company-wide social media presence, including Facebook, Instagram, TikTok and YouTube.
• Develop and implement social media strategies, marketing campaigns and promotional initiatives to increase brand awareness and audience engagement.
• Plan, create, edit and publish engaging digital content, including photography, videos, reels, graphics and promotional materials.
• Develop marketing campaigns to promote childcare services, programmes and enrolment opportunities.
• Maintain a structured social media content calendar and coordinate content submissions from individual centres.
• Manage social media advertising campaigns, including Meta Ads and Meta Business Suite.
• Monitor engagement, audience insights, advertising performance and campaign effectiveness.
• Prepare performance reports and recommend improvements to digital marketing strategies.
• Ensure published content complies with company branding, GDPR and media consent requirements.

Creative Design, Branding & Promotional Content

• Design and produce professional marketing materials, including brochures, posters, flyers, banners, digital advertisements and branded graphics.
• Develop and maintain consistent visual branding across company communications, social media platforms and promotional materials.
• Create and edit photography, promotional videos, reels and other multimedia content.
• Design engaging visual materials to promote educational activities, themed workshops, seasonal programmes and childcare initiatives.
• Research relevant childcare and education themes, audience interests and marketing trends to develop creative, informative and engaging promotional content.
• Work with centre teams and management to transform activity ideas, educational initiatives and programme information into professional visual content and promotional resources.
• Design presentations, information packs, digital templates and other creative resources to support company projects and initiatives.
• Utilise creative design and editing software, including Canva, CapCut, Adobe Photoshop or equivalent applications.

Recruitment Marketing

• Design and coordinate recruitment advertisements, promotional graphics and digital campaigns.
• Support company-wide recruitment initiatives through social media, employer branding and targeted advertising.
• Create engaging recruitment content, including staff-focused videos, promotional posts and recruitment campaign materials.
• Collaborate with management to promote vacancies and attract prospective employees.

Company Newsletter & Communications

• Take responsibility for the planning, content development, design, production and distribution of the company newsletter, Brookview Times.
• Coordinate contributions from childcare centres and management teams.
• Create engaging newsletter layouts, written features, photography and graphics.
• Prepare company communications, promotional materials, presentations and information packs.
• Support the promotion of company events, achievements, educational initiatives and community activities.
• Maintain consistent branding, messaging and professional presentation across communications.

Marketing Planning, Research & Administration

• Research marketing trends, competitor activity and audience preferences to identify opportunities for promotional development.
• Maintain marketing calendars, campaign schedules, content records and project plans.
• Coordinate with centre leaders and management to ensure timely delivery of content and projects.
• Support marketing initiatives aimed at increasing enquiries, enrolments and awareness of Brookview's services.
• Prepare regular updates on marketing performance, current projects and upcoming priorities.
• Assist with the coordination and promotion of company events, campaigns and initiatives.
• Undertake other relevant marketing, creative and communications responsibilities consistent with the role.

Essential Requirements

• Relevant qualification in Digital Marketing, Marketing, Communications, Digital Media, Graphic Design or a related discipline, or demonstrable equivalent professional experience.
• Experience in digital marketing, social media management and content creation.
• Strong skills in graphic design, photography, video editing and creative content development.
• Experience in social media content planning, copywriting and campaign development.
• Knowledge of digital advertising, social media analytics and performance monitoring.
• Excellent written communication, organisational and project management skills.
• Ability to manage multiple social media accounts, projects and deadlines.
• Strong attention to detail and the ability to maintain consistent branding and professional standards.
• Ability to work independently and collaboratively with management and operational teams.

Desirable Skills & Experience

• Experience managing Facebook and Instagram business pages and other social media platforms.
• Experience with Meta Business Suite, Meta Ads and paid advertising campaigns.
• Knowledge of audience insights, engagement analysis and campaign performance reporting.
• Experience in promotional design, marketing copywriting and lead generation.
• Experience creating newsletters, branded communications and marketing presentations.
• Experience with content scheduling, project coordination and digital marketing research.
• Experience in the childcare, education or service sector.

What We Offer

• Full-time, permanent employment.
• Annual salary of €37,518.
• A varied and creative role within a growing organisation.
• Opportunities to contribute to company-wide marketing strategy, brand development and creative projects.
• A collaborative working environment with opportunities for professional development.

How to Apply

Please submit your CV and a brief cover letter outlining your relevant experience and suitability for the position.

Applicants are encouraged to include examples or a portfolio of previous digital marketing, graphic design, social media or content creation work.

Brookview Childcare Ltd. is an equal opportunities employer.

Pay: €18.50 per hour

Expected hours: 39.0 per week

Work Location: In person