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Marketing Manager

Two Independent Hotels | Galway & County Clare

Oranmore Lodge Hotel and Killaloe Hotel and Sionna Spa
Hospitality Business Solutions (HBS)

About the Role

Two independent hotels managed by Hospitality Business Solutions are seeking an experienced, creative and commercially driven Marketing Manager to lead and develop the on-property and digital marketing activity for two distinctive hotel properties located in Galway and County Clare.

This is an exciting opportunity for a marketing professional to grow and evolve the marketing presence of both properties, developing individual brand identities while driving awareness, engagement and revenue.

Working closely with hotel management teams, the successful candidate will take responsibility for planning, coordinating and delivering integrated marketing initiatives across online and offline channels, ensuring each property is effectively positioned within its respective market.

The role offers flexibility, autonomy and the opportunity to make a tangible impact on the commercial success and market positioning of both hotels.

Key Responsibilities

Marketing Strategy & Planning

• Develop and implement marketing strategies tailored to the individual identity, target audience and commercial objectives of each hotel.
• Prepare and manage annual marketing plans, campaigns and activity calendars.
• Identify opportunities to strengthen brand awareness, increase market share and drive direct bookings and revenue.

Digital Marketing & Online Presence

• Manage and enhance the digital presence of both hotels, including websites, social media channels, email marketing and online campaigns.
• Plan, create and coordinate engaging content that showcases each property's accommodation, dining, facilities, experiences and local surroundings.
• Monitor digital marketing performance, website traffic, campaign engagement and conversion metrics.
• Support initiatives to increase direct bookings and reduce reliance on third-party booking channels.

Content Creation & Brand Management

• Maintain consistent brand standards while recognising the unique positioning of each property.
• Coordinate photography, video, creative assets and marketing collateral.
• Develop compelling promotional content for seasonal campaigns, special offers, packages and key business periods.
• Ensure all marketing communications are accurate, engaging and aligned with each hotel's positioning.

Partnerships & Offline Marketing

• Identify opportunities for local partnerships, tourism initiatives, events and cross-promotional activity.
• Oversee the development of printed marketing materials and other offline promotional activity as required.

Commercial Performance & Collaboration

• Work closely with hotel management company (HBS) and commercial teams to align marketing activity with business priorities.
• Support campaigns focused on accommodation, food and beverage, leisure, events and other revenue-generating opportunities, where relevant.
• Monitor campaign performance, prepare reports and recommend improvements based on results and market trends.
• Manage marketing budgets, external suppliers and agency relationships as required.

The Ideal Candidate

The successful candidate will be a proactive and commercially minded marketing professional who combines creative thinking with a practical, results-driven approach.

You will ideally have:

• Proven experience in a marketing management or senior marketing role.
• Experience in hospitality, tourism, hotels or a related consumer-facing industry.
• Strong knowledge of digital marketing, social media, content development and email marketing.
• An understanding of SEO, paid digital campaigns, website performance and online conversion.
• Excellent written communication skills and the ability to create engaging marketing content.
• Strong organisational and project management skills, with the ability to manage priorities across two properties.
• A creative mindset, attention to detail and a strong understanding of brand positioning.
• The ability to analyse marketing performance and translate insights into actionable plans.
• A self-motivated, independent approach, combined with the ability to collaborate effectively with hotel teams and external partners.

Working Arrangements

The role offers a flexible, blended working week of four or five days, depending on the agreed working arrangement.

A regular on-site presence will be required at both hotel properties in Galway and County Clare each week, with the remaining working time split between home working and/or an agreed office hub.

The role is ideally suited to someone who enjoys autonomy, flexibility and the opportunity to work closely with two distinct hospitality businesses.

Why Join Us?

This is an opportunity to take ownership of the marketing development of two independent hotel properties, each with its own personality, market opportunities and potential for growth.

You will have the opportunity to shape marketing strategy, develop creative campaigns, build brand visibility and contribute directly to the commercial performance of both hotels.

If you are a dynamic marketing professional with a passion for hospitality and a drive to deliver results, we would love to hear from you.

Skills:
Marketing Strategy Marketing planning Campaign Plans Social media strategy

Benefits:
Work From Home Blended work option

Pay: €44,000.00-€52,000.00 per year

Benefits:

• Company events
• Employee discount
• Flexitime
• Food allowance
• Gym membership
• On-site gym
• On-site parking
• Relocation assistance

Work Location: Hybrid remote in Oranmore, County Galway