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Senior Art Director & Designer: B2B Brand Experience

The Role

Reverb Factory is an elite, fast-moving agency for B2B brands that refuse to be generic. We work across a portfolio of companies in complex, technical and operational categories—exactly the places where design has every excuse to become predictable. We don’t want polished sameness. We want distinct brands with visual systems and a point of view.

We have the clients and the momentum. What we need is a heavy-hitting Senior Art Director & Designer who can move between high-level visual strategy and day-to-day execution across multiple brands, audiences and channels. This is a design role with a Creative Director’s mindset. You should see the whole idea—not just the layout—and know how to strengthen the story through visuals, words and the relationship between them. This isn’t a role for someone who needs a 20-page creative brief to get started. This is for the creative who can grab the highlights, understand the business, find the spark and run with it.

What You’ll Be Doing

● The Visual Blueprint: Taking raw subject-matter expertise, technical offerings and operational realities and turning them into high-impact visual narratives across brand identity, web, social, email, advertising, sales materials and presentations.

● Strategic Design: Ensuring every design decision serves a business goal. You aren’t just making things look good; you’re translating positioning into visual choices and solving the larger brand problem.

● Creative Autonomy: You will be expected to "PM yourself." From initial concept to the final polished deliverable, you own the workflow, the production details and the timeline.

● Integrated Creative Direction: Treating designers and writers as one creative team, not a sequence of handoffs. You can spot where the concept, copy, structure, imagery, typography—or the relationship between them—is leaving something on the table, then give clear, constructive direction that makes the whole story stronger.

● Creative Direction for AI: Using Midjourney as a core ideation and image-development tool, alongside platforms such as Adobe Firefly and Photoshop Generative Fill, Figma AI, Runway, Ideogram and ChatGPT image generation. You know how to art-direct the tools—building prompts, references, moodboards, visual systems, iterations and quality control—not simply accept the first beautiful image.

Who You Are

● An Entrepreneurial Creative: You thrive in startup environments. You don’t wait for permission or a process—you create them. You’re here to build great things, not just "complete tasks".

● Self-Sufficient: You are a veteran of the freelance life. You know how to manage your own capacity

and deliver "client-ready" work on the first pass.

● Comfortable with Chaos: Reverb Factory is growing fast. You aren’t bothered by shifting priorities or the absence of "traditional" agency layers.

● An AI-Fluent Art Director: Advanced, hands-on experience with Midjourney is required. You should also be comfortable with Adobe Firefly and Photoshop Generative Fill, Figma AI and its agent, Runway, Ideogram, ChatGPT image generation or comparable tools. You can build controlled, repeatable visual directions—not just isolated images—and you know when traditional design is still the better tool.

● A Font Wizard: Imagery isn’t always available and great design shouldn’t collapse without it. You know how to use typography as the primary artistic element, creating hierarchy, movement, personality and visual impact through type—not simply choosing fonts to accompany colors, graphics and photography.

● Multi-Channel Fluency: You are equally comfortable building a brand identity, a campaign system, a multi-page marketing website, social and email assets, sales collateral and a high-stakes brand deck.

● A Master of Visual Identity & Systems Thinking: You don’t just design pages or one-off assets; you build distinctive visual systems that can flex across channels and scale as the brand grows.

● 10+ Years of Brand Building: You have a portfolio that proves you can create and evolve visual identities across ambitious B2B brands—not simply flesh out someone else’s style guide.

● A Creative Director at Heart: You see the whole idea, not just your own discipline. You can identify opportunities in both words and visuals, articulate what the work needs, and give writers, designers and AI platforms the direction they need to take it from competent to compelling. You remain fully accountable for the originality, integrity and quality of the final work.

The Reality: AI-Centric, Human-Led

AI is part of our operating model. It is not a vending machine, and this is not a role for someone who types a subject into Midjourney, chooses the prettiest output and calls it art direction. We need a designer who can creative-direct AI: establish the visual strategy, teach it the brand, shape the concept, control composition and style, build consistency across an asset family, challenge the output and know when the work is still not good enough.

Used well, AI should help you explore more territory, prototype faster, extend images, generate useful variations and catch issues earlier. It does not replace taste, typography, hierarchy, brand judgment, craft, copyright awareness or image integrity. You inspect every output for visual artifacts, fabricated details, distorted type and other AI tells before anything leaves your hands. AI can expand what you are capable of. It does not carry the accountability—you do.

The Reality: High Ambition, Low Bureaucracy

Let’s be direct: We aren’t a global holding company with bottomless overhead, "safe" budgets, or bloated

corporate retainers. We are a lean, high-velocity strike team. If you’re looking for a comfortable pace and the inflated rates of a legacy firm, we aren’t the fit. We’re fair, but not inflated.

What we offer is a trade. We’ve removed the ‘bureaucracy tax’—the endless meetings, layers of approval and political friction—and replaced it with unfiltered creative ownership. You won’t just be a ‘resource’ on a spreadsheet; you’ll help shape the visual identities behind ambitious B2B brands. For the right person, the chance to build distinctive brands in categories that rarely get this level of creative ambition is the real ROI.

The Long Game

● Creative Leadership: You may not have held the title, but you already operate with the judgment, clarity and generosity of a Creative Director. Experience directing writers, designers or a broader creative team is a strong advantage, with significant opportunity to grow into formal oversight of the work and the team long-term.

● Team Integration: We are looking for more than just a one-off freelancer. This is an opportunity to work on additional strategic brands and eventually become a full-time, full-fledged member of the Reverb Factory team.

Why Reverb Factory?

You won’t find a Reverb Factory website or a polished Instagram feed. We don’t exist for the public; we exist for our clients. We operate in stealth mode because our work speaks for itself where it matters most—in the market. If you need a company handbook and a 'Meet the Team' page to feel secure, this isn't the right fit. If you want to be part of the reason we eventually do need a website, let's talk.

We’re a small, elite team doing big-agency work at startup speed. If you’re looking to get in on the ground floor, influence the direction of a growing agency, and skip the political layers of a massive firm, we want to talk.

How to Apply

We value your time, so skip the cover letter. Please answer these four questions:

1. The B2B Portfolio: Which B2B brands have you worked on, and what was your specific impact on their visual identity, differentiation or market presence?

2. The Category Challenge: Give us an example of a complex, technical or seemingly ‘boring’ product or service you transformed into a compelling brand. What did you see that others were missing, and how did you shape the visual direction and its relationship to the story?

3. The Independent Operator: Tell us about a time you had to lead a project from concept to delivery with zero project management support or defined process.

4. The AI Partnership: Show us one example of how you used Midjourney or another AI design platform to improve the strategy, originality or quality of the work—not simply make it faster. How did you direct the tool, what did you change or reject, and what made the final result ready?

P.S. We’re also looking for Senior Copywriters. Know one who can match this ambition? Pass it along.

Pay: €75,000.00-€95,000.00 per year

Work Location: Remote