Retail Photography jobs

Woodie's is the market-leading DIY, Home & Garden retailer in Ireland with 35 stores nationwide and an online presence. We are proud to be listed as Ireland's Top Retailer by Great Places to Work and an official Best Workplaces for Women for the past three years! We are also recognised by the Irish Centre for Diversity & Inclusion as an accredited Investor in Diversity.

We are seeking a creative and commercially minded Content Creation Executive to enhance the quality, consistency and impact of Woodie’s social and digital content.

This role is primarily focused on producing high-performing, social-first content that elevates brand storytelling across Woodie’s stores, products and people. The successful candidate will have strong video production and editing capabilities and will be confident appearing in front of the camera when required.

Working in a fast-paced retail environment, this individual will play a key role in delivering engaging content that supports brand growth, audience engagement and commercial performance.

Key Responsibilities

Content Creation & Production

• Produce high-quality, social-first video content across Woodie’s stores and locations
• Film and edit short-form and long-form video content for Instagram, TikTok, YouTube and Meta
• Capture product demonstrations, seasonal campaigns, in-store activity and colleague-led storytelling
• Develop platform-specific content aligned to channel best practice and audience behaviour
• Support photography and still imagery creation where required
• Contribute to key seasonal trading periods including Spring, Summer, Back to School, Halloween and Christmas

On-Camera Content & Creative Execution

• Confidently appear on camera for product showcases, tutorials, walkthroughs and branded content
• Record voiceovers and support narrative storytelling across content formats
• Direct and support content shoots to ensure high-quality execution and output
• Interview colleagues, customers and suppliers to create authentic brand stories
• Present content in a natural and engaging tone aligned to brand guidelines

Social Media & Trend Awareness

• Stay up to date with emerging social trends, platform updates and content formats
• Proactively identify opportunities to adapt trends in a brand-safe and commercially relevant way
• Contribute creative content ideas informed by insight and performance data
• Monitor competitor activity and identify opportunities for differentiation
• Understand key drivers of performance across social platforms

Content Planning & Execution Support

• Support delivery of the social and digital content calendar
• Assist in planning, organising and executing content shoots
• Maintain strong content organisation, file management and workflow processes
• Support community management and scheduling where required
• Contribute to reporting and use insights to optimise future content performance

Store Collaboration & Field Content

• Travel regularly to Woodie’s stores to capture on-location content
• Build strong relationships with store colleagues to identify content opportunities
• Plan and coordinate content capture in advance with store teams
• Ensure all content reflects the Woodie’s brand and customer experience authentically

Skills & Experience

• Experience in content creation, digital marketing or social media production
• Strong video production and editing skills using tools such as Adobe Creative Suite, CapCut, Canva or Premiere Pro
• Confident both behind and in front of the camera
• Strong understanding of social-first storytelling and content structure
• Proven experience creating content for TikTok, Instagram Reels and YouTube Shorts
• Strong organisational skills and attention to detail, particularly in file and workflow management
• Ability to plan and execute content shoots effectively
• Strong awareness of social media trends and platform behaviour
• Full clean driving licence and willingness to travel regularly

Personal Attributes

• Highly creative with a strong visual eye and focus on quality
• Commercially aware with an understanding of how content drives performance
• Comfortable working at pace and adapting to changing priorities
• Proactive, self-directed and solutions-focused
• Strong communicator and collaborative team player
• Positive, adaptable and open to feedback
• Interest in DIY, Home and Garden is an advantage