Social Media Strategist jobs

About the job

Social Media & Content Manager

We are looking for an experienced Social Media & Content Manager to lead organic social media and content across GHOSTBOND, Professional Hair Labs and Scientific Cosmetix.

This is a hands-on, creative and commercially accountable role. You will own the growth of our social audiences and be measured on two things: building engaged followings across our brands, and creating content that turns that attention into enquiries, website traffic and sales.

You will lead activity across TikTok, Instagram, LinkedIn, Facebook and YouTube, working closely with our creative, ecommerce, sales, regulatory and leadership teams. You will also be responsible for keeping every account organised, secure and fully compliant with platform rules. This role focuses on organic social media; paid advertising is not part of the role.

The role

Strategy and content

● Develop and lead the organic social media strategy across GHOSTBOND, Professional Hair Labs and Scientific Cosmetix.

● Own content planning across TikTok, Instagram, LinkedIn, Facebook and YouTube, with content strategies tailored to each brand and audience.

● Build a strong TikTok presence through platform-native content, trends, creators and UGC.

● Create and manage monthly content calendars, moving the group from reactive posting to structured, forward-planned content.

● Brief and work closely with designers, videographers, creators and internal teams.

● Identify trends, formats and opportunities that can help the brands grow.

● Support product launches, campaigns, events and wider marketing activity through social content.

Audience growth and commercial results

● Own follower growth targets for each brand and platform, agreed with leadership and reviewed monthly.

● Create content designed to convert, driving profile visits, link clicks, website traffic, enquiries and sales, not just views.

● Use shoppable content, TikTok Shop and creator affiliate activity to connect social content directly to sales.

● Generate qualified B2B enquiries for Scientific Cosmetix through LinkedIn and pass them to the sales team.

● Develop creator, influencer and UGC programmes that deliver measurable audience growth and sales.

● Track and report monthly on follower growth, engagement, reach, traffic and content-driven conversions, and use these insights to continually improve performance.

Platform compliance and account governance

● Keep all brand accounts in good standing with each platform’s community guidelines, commerce and branded content policies.

● Monitor account health, stay up to date with platform policy changes and prevent violations, strikes and restrictions.

● Manage appeals and resolve any account warnings or enforcement action promptly.

● Ensure creator and influencer content is correctly disclosed (e.g. #ad and paid partnership labels) in line with ASAI, CCPC, FTC and platform requirements.

● Work with our regulatory team to ensure product claims in social content are approved and comply with EU and US cosmetic regulations.

● Maintain an organised, company-owned account structure, with all logins, admin access and two-factor authentication recorded in a central access register.

● Secure usage rights for creator and UGC content before it is reposted or reused.

● Identify and report counterfeit sellers and impersonation accounts to support our brand protection activity.

Community

● Manage community engagement and ensure the brands have a consistent and recognisable voice.

● Respond to comments and messages promptly, route customer service and trade enquiries to the right team, and escalate complaints or sensitive issues.

How success will be measured

● Follower growth for each brand and platform against agreed targets.

● Engagement rate and reach.

● Website traffic, enquiries and sales generated from social content.

● Account health: no avoidable violations, strikes or restrictions.

● Delivery of the content calendar on time and to brand standard.

About you

You will have a strong track record in social media and content marketing, with experience building brands and audiences across multiple platforms.

You will also have:

● Strong experience across TikTok, Instagram and LinkedIn.

● A proven record of growing followings and turning social content into measurable traffic and sales.

● A strong understanding of what makes content perform on each platform.

● Strong working knowledge of platform community guidelines, branded content rules and account health management.

● An understanding of influencer disclosure requirements; awareness of cosmetic claims rules would be an advantage.

● Experience developing content strategies and social calendars.

● Experience working with creators, influencers and UGC.

● A good understanding of video, short-form content and storytelling.

● Strong copywriting and communication skills.

● The ability to interpret social performance data and turn it into better content.

● Strong organisation and the ability to manage multiple brands and priorities.

● A proactive, creative and commercially aware approach.

Experience within beauty, haircare, ecommerce, social commerce (including TikTok Shop) or international brands would be advantageous.

We are particularly interested in candidates who can show how they have grown brands through content quality, audience understanding and consistent social strategy, not simply increased posting volume.

To apply, please submit your CV along with examples of social channels, campaigns or content you have helped grow, including the follower growth and conversion results achieved.

What we offer:

● Full-time on-site role

● Opportunity to work within a fast-scaling, globally recognised cosmetics manufacturer

● A supportive, creative, and results-driven team environment

● On-site gym

● Pension scheme

● Bike to Work scheme

Job Type: Full-time

Work Location: Wexford, in person

Pay: €39,500.00-€50,000.00 per year

Benefits:

• Bike to work scheme
• Company pension
• On-site gym
• On-site parking

Work Location: In person