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Digital Growth Specialist

Interactive Displays Ireland
Oldcastle, County Meath
From €30,000 a year - Permanent, Full-time

Location

Oldcastle, County Meath

Benefits

Pulled from the full job description

  • Company pension
  • On-site parking

Full job description

Digital Growth Specialist (UK & Ireland)

Company

Interactive Displays

We design and deploy digital signage, AI-driven CMS platforms, and self-ordering systems across retail, hospitality, healthcare, and corporate environments.

Our core platforms:

  • ScreenFusion.ai (AI-powered digital signage CMS)
  • Interpos.ai (self-ordering & kiosk software)
  • Moytronix (commercial display & kiosk hardware)

Role Overview

We are hiring a Digital Growth Specialist to take ownership of our online presence, lead generation, and expansion into new markets.

This is a hands-on role focused on execution, not just strategy.

You will be responsible for generating qualified leads, improving conversion, and driving measurable growth across all digital channels.

Key Responsibilities

  • Generate consistent, high-quality B2B leads
  • Build and optimise conversion funnels
  • Improve cost per lead and ROI from marketing spend
  • Improve messaging and positioning
  • Build high-converting landing pages
  • Increase demo bookings and enquiries
  • Work with developers/designers/product development where required

3. Paid Advertising

  • Manage and optimise Google Ads (Search, Display, Retargeting)
  • Run LinkedIn Ads campaigns targeting decision-makers
  • Launch UK/EU-focused campaigns
  • Continuously test and improve performance

4. LinkedIn & Social Content

  • Manage the company's LinkedIn presence
  • Support founder-led content (very important)
  • Create content that drives leads:
  • Case studies
  • Install photos/videos
  • Product demos
  • Industry insights

5. UK/EU Market Growth

  • Support expansion into the UK/EU market
  • Create UK/EU-specific landing pages and campaigns
  • Help identify and generate reseller/partner leads

6. Performance Tracking

  • Monitor:
  • Leads generated
  • Conversion rates
  • Cost per lead
  • Report weekly on performance
  • Optimise based on results

Required Experience

  • Proven experience in digital marketing or growth role
  • Hands-on experience with:
  • Google Ads
  • LinkedIn Ads
  • Experience managing websites and improving conversion
  • Strong copywriting skills (clear, direct, sales-focused)
  • Self-starter who can work independently

Preferred

  • Experience in B2B, SaaS, or tech
  • Experience generating leads (not just content)
  • Understanding of analytics tools

What Success Looks Like

Within 60–90 days:

  • Increase in qualified inbound leads
  • Improved performance from ad spend
  • Stronger online presence and engagement
  • Growth in UK-based enquiries

Compensation

  • Competitive salary
  • Performance-based bonus linked to results

Location

  • Ireland Dromone Oldcastle Co Meath (this is not a remote job)
  • Occasional travel

How to Apply

Send:

  • CV
  • Examples of campaigns/content you’ve worked on
  • Brief outline of how you would improve our marketing

Job Types: Full-time, Permanent

Pay: From €30,000.00 per year

Benefits:

  • Company pension
  • On-site parking

Work Location: In person